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Lawson Convenience Store With A View Of Mount Fuji Becomes A Victim Of Its Own Popularity

Overtourism in Japan: Small Town Takes Unorthodox Measures to Protect Popular Selfie Spot

Lawson Convenience Store with a View of Mount Fuji Becomes a Victim of Its Own Popularity

Town Implements Measures to Prevent Overcrowding and Protect the Environment

In an unprecedented move, a small town in Japan has taken drastic measures to combat the overtourism plaguing a popular selfie spot near Mount Fuji. Just one week after the announcement, the town's unorthodox approach has sparked a heated debate about the impact of tourism on local communities.

The Lawson convenience store, situated in the town of Fujikawaguchiko, offers a breathtaking view of Mount Fuji, Japan's highest peak. However, the store's popularity on social media platforms like TikTok and Instagram has led to a surge in tourists visiting the area, causing overcrowding and environmental concerns.

To address these issues, the town has implemented a series of measures designed to disperse tourists and protect the store's surroundings. These measures include:

  • Limiting the number of visitors allowed into the store at any given time
  • Restricting access to areas around the store that are prone to crowding
  • Encouraging tourists to visit the store during off-peak hours
  • Installing signs and barriers to guide visitors and prevent unnecessary congestion

The town's unorthodox approach has been met with mixed reactions from tourists and residents alike. Some have praised the measures as necessary to protect the community, while others have expressed disappointment at the limitations placed on their travel plans.


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